Movie posters are an underrated art in the movie industry. An awesome movie poster can help elevate a film to “must-see” territory, while a mediocre one will push it into “wait until it’s on-demand.” But it appears there may be a formula for these posters, at least in the horror genre.
A Tumblr account called PricklyLegs sorted a bunch of popular horror movies based on the color of their movie posters. It’s a pretty awesome poster, and you can see how each poster used that particular color to evoke a certain emotion or display a different aspect about the movie.
For instance, red obviously has a lot of connections to blood, while green has more of a sickness feel to it. Blue seems to be particularly popular for ghost-related movies and purple seems like it was reserved for bizarre ones.
Here’s a look at all the colors.
So the next time you see a poster in the theaters, you’ll immediately assemble it into your mental collage.